合味滋
"Harvey's" translated into a three-character Chinese word that resembles the original pronunciation. “合 (He)” can be defined as "to match" or "suitable". “味 (Wei)” means "taste" or "smell". “滋 (Zi)” refers to "taste" or "to nourish".
100% Canadian.
Using 100% Canadian beef, bacon and potatoes is Harvey's commitment to Canadian quality. This spec ad reinforces that idea by turning the cast shadow of their products into Canadian landmarks — the CN Tower and the Rogers Centre.