Lululemon Athletica
(Spec Spot By Siru Li)
ルルレモン
"Lululemon" transcribed into Japanese using Katakana. Katakana is a Japanese syllabary, which is used for transcription of foreign language words into Japanese and the writing of loan words.
ORIGINAL
ADAPTATION
This Is Yoga.
This spec ad is inspired by the Itsukushima Shrine in Japan. Itsukushima Shrine is a popular attraction in Japan, best known for its "floating" gate at high tide.
As a yoga-inspired athletic apparel company, Lululemon also has its roots in ancient spiritual discipline. This ad reinforces brand familiarity by drawing upon familiar cultural element.
On the top left it reads: "This is Yoga."