Rona

Rona

(Spec Spot By Siru Li)

 

永耐

"Rona" translated into a two-character Chinese word that resembles the original pronunciation. “永 (Yong)” can be defined as "forever" or "eternal". “耐 (Nai)” means "to endure" or "durable".


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ORIGINAL

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ADAPTATION


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We've Got What You Need.

Inspired by the tile-matching puzzle game "Tetris", this spec ad delivers the message that Rona has the right piece for everyone's dream home. The two lines of Chinese read: "Your one-stop destination for building your new home."